Welcome to the future! Canadian retailer SSENSE have developed the world’s first interactive shoppable music video. Yes, that is correct, interactive, shoppable entertainment. Utilizing interactive hotspot technology from wireWAX, the viewer is prompted with a “Shop This Look” icon, that when selected, the video will pause, and a box will appear with the artist’s outfit laid out in its entirety, presenting each item available for purchase through the brand’s webstore. To really give this the proper, impactful launch that it deserves, SSENSE got the video premiere of “I Think She Ready,” shot and produced by Alex 2Tone, featuring FKi, newly signed Interscope rapper Iggy Azalea and Grammy-nominated Diplo. Very cool right? Check it out below.
