via BB
Monday’s Smirnoff Experience was just that, an experience. In branding, events, social networking, and of course, booze.
We arrived just as the festivities began at the ARD Events loft space on King East only to see the building transformed from its usual industrial oasis into a real living breathing comic book themed venue.
Upon entering we were handed a bubbling cocktail of sharp lemony vodka perfection and continued to sip expertly mixed combos from Ribenna Cordial with Vodka and Lime to Vanilla Vodka & Coke as the night progressed sloppily onward.
Continuing on through the red-washed loft, with projections of the party against the outer venue walls in comic book form of course, we came upon a photographer with a high-tech little drawing pad taking shots of party people to feature in a comic book all their own (we posed of course).
Wandering back towards the bar to pick up another yummy Vodka bevy, we came across the Twitter Fall with tweets rolling down with appropriate Hash Tag in hand just as Deadmau5 took the stage with his beats pumping.
We came, we tweeted, we drank and danced. Take a look at our round up of photos below.
Yeah, whoever put that party together did a pretty spectacular job. I had, just that afternoon, been remarking on the lack of spectacle at a lot of these promo parties that I’ve been to and then they come along and show us this! Pretty great.
I believe it was Mosaic and Smirnoff who put it on. And man, what a rad job they did!
Cool party indeed, you can’t forget about Highroad PR either tho!
However, one thing I don’t understand why Smirnoff insists on having Smirnoff Ice cocktails mixed with beer on their menus.
I pity anyone who drank more than one of these gut (and head) rotters!
Oh my gosh! I completely agree! I wanted to try one of each and the last cocktail I had was that! Ick.