Reebok Canada has just launched a campaign for their new premium men’s apparel and footwear line “Live with fire.” The campaign features NHL players John Tavares, Matt Duchene and Maxime Talbot, doing some off-ice training (practicing CrossFit, which Reebok is the official partner of) while wearing pieces from the new Reebok Training collection.
The Live With Fire line is designed to appeal to both professional athletes and fitness enthusiasts alike. Made with lightweight, breathable and moisture-wicking fabrics that will adapt to any kind of movement. The new collection is only available for men and features a STRNGTH Full-Zip Hoody, STRNGTH Knit Pant, PWR Speedwick Short and RealFlex TrainFlex DC. The collection can be found online or at Sport Chek and Sports Experts in Quebec.
Watch the Live With Fire campaign videos below to see the line in action.