Lanvin’s 2010 Spring Summer Ad Campaign

Check out Lanvin‘s latest ad campaign shot by Steven Meisel featuring model Jamie Bochert head-banging and lunging at the same time.  The styling is decadent yet simplistic, and designer Alber Elbaz says he chose the model to sprint down the hallway of the New York studio where the shoot took place, based upon a recent run in with a purse snatcher in Brooklyn whom she apparently chased for over 12 blocks to reclaim her bag.

Must have been a fabulous bag to run that far in heels!