Lady Gaga is the face of Tiffany & Co.’s newest jewelry collection, Tiffany HardWear, and will star in a 60-second ad for the line during the Super Bowl this coming Sunday, in addition to performing at halftime.
The campaign, styled by Grace Coddington and photographed by David Sims, features the blonde pop star modelling one of former creative director Francesca Amfitheatrof’s final design projects before Reed Krakoff took the helm at the classic New York jeweller.
The Tiffany HardWear collection, which includes rings, pendants, earrings and necklaces in 18-karat gold and sterling silver, will be available for limited and exclusive pre-orders on February 5th. It arrives in stores on April 28th and will be available at tiffany.com on May 2nd.
Check out the short clip above.