Freshjive has unveiled their Holiday 2011 collection via the video below, and went a head and got Mellowhype (Hodgy Beats and Left Brain) of OFWGKTA to star in it. The video was shot on Hodgy’s birthday (hence the birthday cake), and took place on the backstreets behind the Freshjive factory. It was inspired by the darkness and decrepitness associated with downtown’s less fortunate areas, including Skid Row, which fits in perfectly with the music that Mellowhype make. The collection is available now via Freshjive stockists.
Holiday 2011 Collection Preview Featuring MellowHype from freshjive on Vimeo.