Sidewalk Hustle

Bod­kin’s Spring Sum­mer 2010 look­book is archi­tec­tural mod­ernism at its best. After the suc­cess of the 09 Spring Sum­mer col­lec­tion that fea­tured Lykke Li, it isn’t at all sur­pris­ing that the new col­lec­tion shot by Tina Tyrell is equally stunning.

Func­tion­ing as an explo­ration in sus­tain­abil­ity, Bod­kin is a women’s line that strives for good design with a con­scious. Keep­ing in mind pro­duc­tion meth­ods and mate­ri­als, Brooklyn-based designer, Eviana Hart­man uses mind­fully sourced ele­ments such as organic cot­ton and wool, recy­cled poly­ester, dead­stock fab­ric, and arti­sanal dies to con­struct the col­lec­tion which is man­u­fac­tured entirely in the US.

Bodkin’s for­ward think­ing has not only won the sup­port of the fash­ion indus­try but most recently the Ecco Domani Sus­tain­able Design Award.  It’s no sur­prise that the woman behind Bod­kin is more than just a tal­ented designer, Hart­man is also a work­ing writer (she was edi­tor at NYLON, and worked at Vogue and Teen Vogue), mod­ern dancer, and is even the drum­mer in an up and com­ing Brooklyn-based band, Open Ocean, com­prised of I Heart owner Jill Brad­shaw, Teen Vogue Acces­sories Edi­tor Sarah Frances Kuhn, and Dirty Librar­ian Chains designer Susan Domel­smith. Hart­man also col­lab­o­rated with Built by Wendy designer Wendy Mullin on the Sew U series of books.

My my, what a tal­ented lady she is.

Take a look at some of the styles from Bodkin’s Spring Sum­mer 2010 col­lec­tion. I love the play­ful yet demure nature of the clothes and mod­els against the stark white back­drop of the indus­trial loft in which the look­book was shot.