Sidewalk Hustle

via high­sno­bi­ety

Today BBC/Ice Cream has released the black col­or­way of the “So Ambi­tious” t-shirt, pay­ing trib­ute to Phar­rell Williams lat­est col­lab­o­ra­tion with Jay Z from the recently released Blue­print 3. The shirt has the clas­sic BBC space theme with the astro­naut on the front and the three red stripes on the sleeve denot­ing and rep­re­sent­ing the Blue­print 3. The shirt is avail­able from 11am at the the NYC flag­ship and from 12pm online.

This is a great move and a smart col­lab­o­ra­tion. Speak­ing of which dur­ing the Jay Z con­cert last night, hip hop ris­ing star, and open­ing act, Wale was decked out, almost entirely in BBC and Ice Cream cloth­ing. Very cool!