Converse continues their active part within the world of music with their summer 2010 music “Collaborations” series. This year the series includes KiD CuDi, Best Coast and Rostam Batmanglij of Vampire Weekend who all got together to work on a song. Converse is release a three part mini series features each artists take on music and music making. After the three parts of been debuted the original song they were working on will be available for download. I believe last year it was Pharrell Williams, Santigold, and Julian Casablancas “Drive Thru” which was a great song and end up on at least two out of the three’s albums.
First up is Bethany Cosentino of Best Coast, however, lets hear what Converse has to say about all this:
“This summer, Converse further activates its commitment to being a catalyst for creativity by bringing together three extraordinary musicians from different genres to form a unique collaboration known as Three Artists. One Song. The nucleus of this initiative is a brand new, all original track featuring Bethany Cosentino of Best Coast, Rostam Batmanglij of Vampire Weekend and Kid Cudi that will be released this July and available to music fans globally via free download at converse.com and authorized Converse websites around the world. In addition to collaborating on the track, each of the artists also participated in the creation of the music video, which will be released later this summer.
“Best Coast’s Bethany Cosentino is one of today’s most hotly-tipped musicians,” said Geoff Cottrill, Chief Marketing Officer of Converse. “She has jumped onto everyone’s radar within the past six months due to her refreshingly honest and clean musical style and having her be involved with the new collaboration was a no-brainer. She brings a west-coast flair and ease to the single and we couldn’t be more excited to have her participate in the songs creation.”
This film is the first installment in a series of three short films being released in anticipation of the song’s release, featuring each of the musicians. It follows indie music’s lo-fi pop princess Bethany Cosentino of Best Coast on her first European tour as she explores Hamburg, Germany and discusses the west coast, warm weather and the beachy, sun-kissed songs of the 50’s and 60’s that inspired her to create music of her own.”