Sidewalk Hustle


Nike Pro Bra Collection

Nike Pro Bra Collection

The most important piece of equipment a woman needs for working out is a sports bra, so it’s kind of flabbergasting to find out that over 80% of women are wearing the wrong size. As Nike releases their brand new [...]

July 8, 2014 Fashion, Sports
Charlotte Olympia World Cup Collection Hat Trick Pandora

Charlotte Olympia World Cup Collection

We’re all knee-deep in World Cup fever, and all the sporty brands are getting behind it, but what about us prim folk, what can we wear to show our team spirit? Well Charlotte Olympia has the answer with her exclusive [...]

July 3, 2014 Fashion, Sports
Nike 2014 World Cup Collection

Nike Football 2014 Preview

With the official kickoff of the 2014 FIFA World Cup today in Brazil, Nike Football celebrated the launch of their new #RiskEverything campaign. Earlier this week, post Governors Ball, we had the chance to spend the day hanging out with [...]

June 12, 2014 Fashion, Sports
Nike+ FuelBand SE Gold Edition

Nike+ FuelBand SE Gold Edition

To celebrate one of the world’s biggest sporting moments, the FIFA World Cup, Nike created customized versions of the Gold Nike+ FuelBand SE for players and staff of the Brasil, England, France and U.S. football federations. The Nike+ FuelBand SE [...]

June 11, 2014 Fashion, Sports
Nike Football The Last Game Animated Film

Nike Football “The Last Game” Animated Film

To celebrate the start of the FIFA World Cup 2014 in Brazil, Nike Football (soccer) has released a brand new animated film, cleverly entitled “The Last Game” as part of its #riskeverything campaign. The video was created by Wieden + [...]

June 10, 2014 Fashion, Sports
Heritage-Paris Custom Bicycles

Heritage-Paris Custom Bicycles

It’s finally spring and as city dwellers we’re always pumped when it gets warm enough to ride around instead of taking cabs or public transport. Obviously when we heard about Heritage-Paris’ positively stunning custom made bikes our jaws basically dropped [...]

April 3, 2014 Fashion, Sports

Undefeated Technical Goods Spring/Summer 2014 Collection with Sean Avery

Los Angeles shop and brand Undefeated presents their Spring/Summer 2014 collection lookbook for their Technical Goods, performance focused line. Modeled by our good friend and former NHL bad boy Sean Avery, the collection is the second performance apparel line from [...]

March 11, 2014 Fashion, Sports
LeBron James photographed by Terry Richardson

LeBron James photographed by Terry Richardson

NBA All-Star and two time champion LeBron James recently stopped by photographer Terry Richardson’s studio for a some candid pictures. With the original intent of being shot for GQ, Richardson also snapped a couple of pics of LeBron wearing a [...]

February 24, 2014 Fashion, Sports

Drake Night OVO x Raptors Collaboration T-Shirt

This Saturday the Toronto Raptors will play a home game against the Brooklyn Nets where Drake and Future the Prince will be hosting half-time, and has since been dubbed ‘Drake Night.’ A few days before the much anticipated Drake Night’ the [...]

January 10, 2014 Fashion, Sports

CFDA Couture Football Helmets for Super Bowl XLVIII

While it’s no secret that NFL players (and most professional athletes in fact) have personal stylists who dress them in high-end and fashionable duds, we were as surprised as anyone to find that Bloomingdales commissioned some CFDA designers to create [...]

January 10, 2014 Fashion, Sports
Drake Night

Toronto Raptors host “Drake Night” on January 11th 2014

Toronto-born rapper Drake is set to kick off his tenure as the Toronto Raptors “Global Ambassador” on January 11, when the NBA team hosts “Drake Night”. That night Raptor fans will receive a limited edition Drake Night shirt and get [...]

December 30, 2013 Music, Sports
Reebok introduces new Sidney Crosby SC87 Collection

Reebok introduces the Sidney Crosby SC87 Collection

Our good friends over at Reebok have unveiled the brand new Reebok SC87 training collection of footwear and apparel to the Canada. The high-performance collection is endorsed by Canada’s greatest hockey hero still in the game, the three-time NHL all-star, [...]

October 15, 2013 Fashion, Sports
Zoo York in Yankee Stadium

Zoo York Takes Yankee Stadium

New York staple brand Zoo York take over Yankee Stadium for their latest video, staring skateboarders Brandon Westgate, Dave Willis, and Chaz Ortiz. The three shred the bleachers, stairs and handrails of the historic baseball stadium while rocking the latest [...]

May 22, 2013 Fashion, Sports
Reebok Canada Live With Fire Collection

Reebok Canada introduces ‘Live With Fire’

Reebok Canada has just launched a campaign for their new premium men’s apparel and footwear line “Live with fire.” The campaign features NHL players John Tavares, Matt Duchene and Maxime Talbot, doing some off-ice training (practicing CrossFit, which Reebok is [...]

March 4, 2013 Fashion, Shoes, Sports
Reebok Classics Project 2013 Shaq Swizz Beatz Interview

Reebok Classics: Shaquille O’Neal Interview with Swizz Beatz at Project 2013

In 1992, Reebok was looking to make the strongest possible statement on the court.  At the time, the brand had success with key basketball silhouettes including The Pump, however Reebok desired to make an even bigger, bolder impact. [...]

February 26, 2013 Fashion, Sports