Campari is kicking off 2017 with a killer new campaign. Teaming up with prolific Italian director Paolo Sorrentino, known for his work on the HBO miniseries The Young Pope, and the one and only British heartthrob Clive Owen for a short film called Killer In Red.
The iconic Italian aperitif plays a part throughout the film noir short which is quite illusive and at once fatal. Sorrentino uses classic film noir techniques to foreshadow the eventual deadly ending highlighted in the Campari colour during the film through costuming and set design.
The first film in Campari’s monthly Red Diaries film campaign, Killer in Red was written and directed by Sorrentino, Clive Owen and his killer sidekick Caroline Tillette have perfect synergy in the short, distilling the expressive nature of cocktails into the plot line.
In the film, Owen is a mysterious character who learns the story of a bartender named Floyd at a posh LA club. Played by Owen in a flashback, Floyd mixes cocktails before an encounter with Tillette foreshadowing the eventual murder of her husband.
“Filming Killer in Red was both a challenge and an honour,” said Sorrentino earlier today at the press screening in Italy. Following the likes of Federico Fellini and Fortunato Depero who have worked with Campari on past campaigns, Killer In Red represents a departure for the brand into a unique and unusual territory.
The film showcases a number of classic Campari cocktails including the Negroni, Boulevardier, and the Americano cocktail
Push play on the film above now and why not mix yourself up a Boulevardier to enjoy while you do – recipe below.
1 oz Campari
2 oz Bourbon
1 oz Sweet Vermouth Lemon Twist
Stir above ingredients in a mixing glass filled with ice until well chilled. Strain into a chilled coupe and garnish with a lemon twist.