Calvin Klein is back with yet another millennial driven marketing campaign for the spring 2016 season. Shot by Tyrone Lebon, the imagery features the likes of Kendall Jenner, Justin Bieber, Abbey Lee Kershaw, Kendrick Lamar, FKA Twigs, Joey Bada$$, Saskia de Brauw, Fetty Wap, Klara Kristin, Adwoa Aboah, Sung Jin Park, as well as a handful of street casted models, all expressing what they do while wearing their Calvins, yet again reinventing #MyCalvins.
Many of the face in the campaign have already made their pledge to their Calvins via Instagram including Kendrick Lamar, Abbey Lee Kershaw Fetty Wap, and Kendall Jenner who returns yet again to the brand this season.
Peruse the full campaign below now and watch the behind the scenes video above.
