Lady Gaga’s go-to stylist Brandon Maxwell has shared his first ad campaign for his Fall 2016 collection. Maxwell styled, photographed, and directed the shoot and campaign film. Featuring models Blanca Padilla, Herieth Paul, Leila Nda, Maria Borges, Ophelie Guillermand and Riley Montana lounging around the top of The Standard in New York, the campaign is high luxury at its finest. The campaign film features voicemail messages left by his family members following his fall 2016 runway show. All in all, it’s simple, elegant, and perhaps a bit safe, but he’s done a masterful job letting his clothes rather than a concept do the talking.

With only one year of launching his eponymous label under his belt, launching an ad campaign is a huge feat – congrats, Brandon!

Have a look at Brandon Maxwell’s luxurious Fall 2016 campaign below.

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