Apple Presents: On the Burberry runway with iPhone 5s

Apple iPhone 5s Burberry Spring SUmmer 2014

Today marks the beginning of New York Fashion Week and Apple has just released a very dynamic and exciting commercial that magically marries technology with fashion. Shot at the Burberry spring summer 2014 runway presentation a few months back, the video captures the show both on the runway and backstage in “stunning clarity” according to Apple.

This makes us want the new iPhone 5s so much more bad. Watch the ad set to Victory’s “Soothing Me So” below.