Alexa Chung started London Fashion Week with an exciting announcement. The model and beauty maven collaborated with multinational British retailer Marks & Spencer for a 31-piece collection that will hit stores in April.
SO excited to finally be able to announce that I have curated a collection for Marks & Spencer made up of pieces from their incredible archive! It’s been a hugely exciting project to work on these past few months and I’d like to thank everyone who helped bring this pink pie crust blouse back into existence so that I could pose sternly for this Polaroid shot by Tom Craig ❤️??❤️??❤️??❤️??❤️??❤️??❤️
Chung loves a bit of retro style so she dug into the M&S archive to give some of their pieces a modern upgrade. It’s the first celebrity collaboration for M&S and they plan to debut a few more in the coming months. Chung has been tapped to revive the 132-year-old brand who’s fallen behind some of the other retailers. Adapt or die, as they say.
The “Archive by Alexa” collection is available on April 13th in stores and online. Check out the paisley prints, wide leg trousers, and trench coats below.
